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Posts Tagged ‘Trends’

Booming Consumer Electronics Market in India
 
 India has an increasingly affluent middle class population that, on the back of rapid economic growth, has made the country’s consumer electronics industry highly dynamic. The industry has been witnessing significant growth in recent years due to several factors, such as retail boom, growing disposable income and availability of easy finance schemes. But still, the consumer electronics goods, like refrigerators, televisions and air conditioners, have low penetration in the country, leaving vast room for future growth. This is attracting many foreign majors to the country, says our report “Booming Consumer Electronics Market in India”.( http://www.bharatbook.com/detail.asp?id=84118&rt=Booming-Consumer-Electronics-Market-in-India.html )
 
 According to our report, the Indian consumer electronics market stood at an estimated US$ 5 Billion as of the end of 2009, and is further projected to grow at a CAGR of around 15% during our forecast period (2010-2013). Various factors that will be driving this growth have been studied in the report.
 
 ”Booming Consumer Electronics Market in India” offers extensive research on various consumer electronics products like televisions, refrigerators, air conditioners and washing machines. We have further studied the market for these consumer electronics products by further segmenting them by volume, by type, by brand and by region.
 
 This analytical research thoroughly evaluates the Indian consumer electronics industry. It briefly discusses about the current and emerging trends in the industry, underlining the future potential areas and key issues crucial for the development of the industry. The research also evaluates the behavioral aspect of the Indian consumers, their price sensitivity, distribution channel analysis and future prospects of the consumer electronics market in rural India. Besides this, our report also offers rational analysis on the key consumer electronics companies operating in the country, which includes their strength and weakness analysis.
 
 To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=84118&rt=Booming-Consumer-Electronics-Market-in-India.html
 
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Consumer and retail businesses in Brazil can anticipate a promising future. Employment rates and consumer groups are growing, while political risk, economic uncertainty and inflation continue to stabilize. Overall, the retail market grew by 15.7% in 2009; slightly over the 14% forecast growth. The segments presenting the highest growth were automobiles, at a record 32%, furniture and domestic appliances (25%), clothing and shoes (16%), tobacco and beverages (15.5%) and pharmaceutical and cosmetic items (15%).

Boosted by an increase in the level of salaries and a reduction in unemployment, the retail segment in Brazil avoided the effects of a stronger negative GDP brought about by the reduction in exports and foreign direct investment in the country. The emergence of the C SES level, those who receive a maximum of US$2,700 per month, was and still is one of the main pillars of such growth. This group now receives 46% of all salaries paid, against only 37% in 2003.

The rise of Brazil retail market

Over the years, many Brazilian companies have become more competitive and innovative in most segments. Procurement and purchasing have become very sophisticated, along with the rise of cost and pricing specialists. Innovative sales promotions and services are backed by customer surveys and trend analysis and help enhance the typical Brazilian shopping experience.

Examples include in-store wine cellars and extended services, from in-store beauty and gastronomy consultants to food and photo printing kiosks, or extended warranties to mobile recharges and flash promotions at cash registers.  Read more...

Corporate entities in india   today face three major challenges and Opportunities:

    Globalization,

   Advances in technology and

    Deregulation.

 RETAILING  

Retailing includes all the activities involved in selling goods or services directly to final consumers for personal and non business use. A retailer or retail store is any business enterprise, whose sales volume comes primarily from retailing,

 TYPES OF RETAILERS

Retail Organizations exhibit great variety and new forms keep emerging.  Some major types of retailers are specialty store, department store, Supermarket, Convenience store, Discount Store, Off Price retailer etc., Some of the major stores considered for the study are described below:

 Department Store:

Several Product lines, with each line operated as a separate department managed by specialist buyers or merchandisers.

 Supermarket:

Relatively large, low – cost, low – margin, high volume, self – service operation designed to serve total needs for food, laundry and household maintenance products.

 Convenience Stores:

Relatively small store located near residential area, open long hours, seven days a week and carrying limited line of high turnover convenience products at slightly higher prices. Many have added takeout sandwiches, coffee and pasties.

 Discount Store:

Standard merchandise sold at lower prices with lower margins and higher volumes. True discount stores regularly sell merchandise at lower prices and offer mostly national brands. Discount retailing has moved into specialty merchandise stores, such as discount sporting – goods stores, electronics stores and books stores.  Read more...

First, what is a vertical website? The concept of vertical is not strang to us in the internet,Paul A. Argenti explained:the vertiay is defined that in a distribution channel,manufactures,wholesalers,retailers have been regarded as a single system.If your e-commerce site has conformitied different manufactures,wholesalers,retailers business,and directly face customers,this single system as a trading paltform is be said a vertical website.Vertical B2C website,for customers is a retailer,for retailer is a wholesaler,and for wholesaler is a manufacture,so there are a multiple relationships.But seen from the overall development,the relationship is a multiple of “individual”.Recalling the development of e-commerce in China,Alibaba,Taobao has always been the main platform for the business man.Then the more and more small vertical B2C websites spring up in a minute,such as lightinthebox and agoodic.Though coming with the global economy crisis,B2C is still the trends of e-commerce,the advantages and disadvantages of vertical B2C website is unexpected  gradually.

1.website service be professional and the integrity of evaluaty system
Vertical B2C websites` target focus on only one and with far-deep vision.For most vertical B2C website,the background is a well-known professional man or woman in the e-commerce filed.In the category of products is single,such as dress.shoes and electronics.These are good for the professional service,the online-service must has some base knowledge of the products,so that online-service can answer the questions of consumers.Then vertical B2C website is a more integrated logisics management shopping site,efficient and convenient in large measure to alleviate the consumers dissatisfaction for the slow pace of delivery logistics.In addition,vertical site must paid more attention to the consumers review.So that ,one side good for upgrading the website,anther side bring other consumers true feel.All in all,the vertical shopping website bring a prefect experience for the consumers in a one-stop shopping.  Read more...

Emerging Trends in Retail Marketing strategy

Retail Marketing

            The essence of retail marketing is developing merchandise and services that satisfy specific needs of customers, and supplying them at prices that will yield profits. Thereby the concept is a philosophy, not a system of retailing or retail structure. In today’s CRM landscape the old analogy comparing the rifle and shotgun approaches to message and / or offer delivery is perhaps more appropriate than ever, as more retail organizations struggle to achieve one-to-one marketing-communications with customers and prospects.

            Targeting allows a retail enterprise to channel its marketing budget4ere there is the greatest (and fastest) possibility of Return On Investment (ROI)

Retail Marketing mix

            Retail Marketing mix is the term used to describe the various elements and methods required to formulate and execute retail marketing strategy.

            The mix may vary greatly according to the type of market the retailer is  in, and the type of products / services.

Marketing strategy

       A marketing strategy is a process that can allow an organization to concentrate its
limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage’. A marketing strategy should be centred around the key concept
/ that customer satisfaction is the main goal.  Read more...