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New Delhi,Reliance Retail Ltd. Launched its much awaited format and India’s largest hypermarket under the brand name “Reliance Mart” at Iskon Mall, SG Highway, Ahemdabad on August 15. After the successful launch of the Supermarket format ”Reliance Fresh” and the consumer electronics concept mega store “Reliance Digital”, the hypermarket is the third retail format launched by Reliance Retail.

Spread across 165,000 square feet of shopping area, RelianceMart will provide the shoppers a never before experienced shopping delight. The hypermarket will carry a range of over 95,000 products catering to the entire family. Shoppers will have the option to choose from the wide array of products in every category ranging from fresh produce, Food & grocery, home care products, apparel and accessories, non – food FMCH products, consumer durables and IT, Automotive Accessories, lifestyle Product, Footwear and much more.

Commenting on the launch of this new product, Shri. Mukesh Ambani, Chairman and Managing Director, Reliance Industries Ltd. said, “Organised Retail has potential to trigger socio-economic transformation on an unprecedented scale in our country and will bring about enormous spin-off benefits to the Indian economy and its various constituents”.

The launch of Reliance Mart is yet another step by Reliance Retail towards providing an international shopping experience to all our customers at unmatched affordability, guaranteed quality and choice of products and services. RelianceMart marks the achievement of another milestone in our effort to unleash a retail revolution in India.” Shri Ambani added.  Read more...

Mumbai : CNBC AWAAZ Consumer Awards 2009 felicitated India’s most consumer centric brands which was held last week. Some of the dignitaries who made this event special were honorable politician Digvijay Singh – General Secretary, All India Congress Committee, Chanda Kochhar – MD & CEO, ICICI Bank, Nitin Paranjpee – MD & CEO, Hindustan Unilever and O P Bhat – Chairman, State Bank of India.

A panel discussion lead by Mr. Sanjay Pugalia to understand today’s consumer needs. Mr. Digvijay Singh, General Secretary, All India Congress Committee highlighted on the significance of rural India in the consumer market. To explain the consumer scenario, Mr. Singh quoted, ‘Don’t give them fish but give them the skill to fish’, which implies to educate consumers rather than inducing them to buy the products. He recalled how the Congress, since the Pandit Jawaharlal Nehru era, has always worked for the welfare of agricultural community which, even though, has been perceived as weak, has proved to be India’s economic growth driver in today’s scenario.

The per capita annual income in rural India is growing very rapidly nobody in rural India pays the kind of rents or education costs that urban Indians do, making rural disposable incomes almost as high as urban ones.

There is also the phenomenon of rural youth increasingly bringing brand knowledge to rural households. “They go for employment to nearby towns, where they experience brands, and then become very strong influencers back home,” says OSS Retails Ceo Subhash Jewria  Read more...

Under the successful format of Reliance digital that serves customers with consumer electronics, Reliance Retail announces the launch of its new store at Gurgaon which succeeds the stores in Delhi, Mumbai and Bangalore. The new destination of Reliance digital is at S-218, IInd Floor, Ambiance Mall, Gurgaon.

Reliance digital is a unique store concept built around Reliance Retail’s core philosophy – customer centricity and a hassle free store experience.

Reliance digital is a one stop shop for all technology solutions in the field of consumer electronics, home appliances, information technology and telecommunications. The store covers an area of more than 42,000 sq. ft thus being the largest consumer durable store in India and will offer over 5,000 products spread across more than 150 brands along with countless solution bundles recommended to meet the diverse customer needs.

“Reliance digital presents Microsoft Connected Home” this is a first of its kind wireless home

networking that brings together music, movies, entertainment across a single platform in your home. This technology will help create homes where everyone is connected across various interfaces used in any home from gaming deceives / LCD TV / Computers etc. The objective is to demonstrate and demystify technology yet showcase how a product can talk to each other.

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