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Posts Tagged ‘Emerging’

Booming Consumer Electronics Market in India
 
 India has an increasingly affluent middle class population that, on the back of rapid economic growth, has made the country’s consumer electronics industry highly dynamic. The industry has been witnessing significant growth in recent years due to several factors, such as retail boom, growing disposable income and availability of easy finance schemes. But still, the consumer electronics goods, like refrigerators, televisions and air conditioners, have low penetration in the country, leaving vast room for future growth. This is attracting many foreign majors to the country, says our report “Booming Consumer Electronics Market in India”.( http://www.bharatbook.com/detail.asp?id=84118&rt=Booming-Consumer-Electronics-Market-in-India.html )
 
 According to our report, the Indian consumer electronics market stood at an estimated US$ 5 Billion as of the end of 2009, and is further projected to grow at a CAGR of around 15% during our forecast period (2010-2013). Various factors that will be driving this growth have been studied in the report.
 
 ”Booming Consumer Electronics Market in India” offers extensive research on various consumer electronics products like televisions, refrigerators, air conditioners and washing machines. We have further studied the market for these consumer electronics products by further segmenting them by volume, by type, by brand and by region.
 
 This analytical research thoroughly evaluates the Indian consumer electronics industry. It briefly discusses about the current and emerging trends in the industry, underlining the future potential areas and key issues crucial for the development of the industry. The research also evaluates the behavioral aspect of the Indian consumers, their price sensitivity, distribution channel analysis and future prospects of the consumer electronics market in rural India. Besides this, our report also offers rational analysis on the key consumer electronics companies operating in the country, which includes their strength and weakness analysis.
 
 To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=84118&rt=Booming-Consumer-Electronics-Market-in-India.html
 
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Corporate entities in india   today face three major challenges and Opportunities:

    Globalization,

   Advances in technology and

    Deregulation.

 RETAILING  

Retailing includes all the activities involved in selling goods or services directly to final consumers for personal and non business use. A retailer or retail store is any business enterprise, whose sales volume comes primarily from retailing,

 TYPES OF RETAILERS

Retail Organizations exhibit great variety and new forms keep emerging.  Some major types of retailers are specialty store, department store, Supermarket, Convenience store, Discount Store, Off Price retailer etc., Some of the major stores considered for the study are described below:

 Department Store:

Several Product lines, with each line operated as a separate department managed by specialist buyers or merchandisers.

 Supermarket:

Relatively large, low – cost, low – margin, high volume, self – service operation designed to serve total needs for food, laundry and household maintenance products.

 Convenience Stores:

Relatively small store located near residential area, open long hours, seven days a week and carrying limited line of high turnover convenience products at slightly higher prices. Many have added takeout sandwiches, coffee and pasties.

 Discount Store:

Standard merchandise sold at lower prices with lower margins and higher volumes. True discount stores regularly sell merchandise at lower prices and offer mostly national brands. Discount retailing has moved into specialty merchandise stores, such as discount sporting – goods stores, electronics stores and books stores.  Read more...

More the more of all walks of life are twisting with the internet to uncovering personalized electronics and gadgets. This trend, along with direct access to China wholesale electronics providers, has made new opportunities for online entrepreneurs and self-supporting activists.They now can managed approaches to some vast selection of gadgets at factory-direct costs.  Utilizing the internet resources, they can advertise goods, purchase them from Chinese suppliers, and have them transported straight to their customers.  In today’s marketplace, any entrepreneur that is equiped with some web-tech understandings, enough to create a web site which could start asome sort of online electronics business.

Considering direct trading with China wholesale electronics suppliers is very economical.  Goods can be purchased at rock bottom prices, and the only costs associated with purchasing from a foreign company are the cost of shipping.  However, common shipping (7-12 days) for a gadget like moblie phone from China to the US is only about $15.  Express shipping (3-5 days) costs approximately $20.  This is not a superb deal more than domestic shipping costs, and is surely evaluate it if the item is promptly cheaper.  Dropshipping services from electronics provider also reduce operating expenses, as retailers no longer need to stock equipments while they wait for them to be sold.  Read more...

Emerging Trends in Retail Marketing strategy

Retail Marketing

            The essence of retail marketing is developing merchandise and services that satisfy specific needs of customers, and supplying them at prices that will yield profits. Thereby the concept is a philosophy, not a system of retailing or retail structure. In today’s CRM landscape the old analogy comparing the rifle and shotgun approaches to message and / or offer delivery is perhaps more appropriate than ever, as more retail organizations struggle to achieve one-to-one marketing-communications with customers and prospects.

            Targeting allows a retail enterprise to channel its marketing budget4ere there is the greatest (and fastest) possibility of Return On Investment (ROI)

Retail Marketing mix

            Retail Marketing mix is the term used to describe the various elements and methods required to formulate and execute retail marketing strategy.

            The mix may vary greatly according to the type of market the retailer is  in, and the type of products / services.

Marketing strategy

       A marketing strategy is a process that can allow an organization to concentrate its
limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage’. A marketing strategy should be centred around the key concept
/ that customer satisfaction is the main goal.  Read more...