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Shaving is an important part of a man’s every day grooming routine. But, it does not have to be a difficult, frustrating task using a regular razor and mess of shaving cream. There are many different products specifically designed for men’s grooming and they are readily available in the market. If you want the very best in shaving experience, an electric shaver can exactly do that. It can effectively satisfy the shaving requirement of any men besides being convenient, easy to use, and time-efficient. Any man would surely want a new electric shaver that won’t irritate the skin, give a fast and close shave, and offer the convenience of dry shaving whenever they desire. There are a lot of different mens’s electric shavers out there, but it makes sense to choose one that has your needs and with a variety of practical features.

Generally, foil shavers offer a closer shave and rotary cutters are better for longer hair and difficult areas. According to Consumer Research, experts recommend that when choosing an electric shaver you should:

1. Disregard low-cost ordinary models and purchase a top-quality brand. If concerned about the price of the shaver and to get the best value at the same time, go for the economy model with fewer added-features.

2. If you’ve been shaving with a razor in the past, shaving with your new electric shaver might feel a little different than what you’re used to. Give yourself sufficient time to get adjusted to an electric shaver. Many brand name shavers come with a 30-day manufacturer’s limited warranty or a return policy.  Read more...

Resourceful retailers are finding creative ways to reinvent themselves and transform their business into something that entices and keeps customers. The more creative a retailer is, the more that business is going to last. Even in an economic down-turn, 50% of consumers will often pay more for a better customer experience.

While filming Smart Retail™, I saw some pretty clever retailing and it brought to mind all the opportunities that are out there for independent specialty retailers in this threatening economy. What it all boiled down to was unique customer experience and exceptional customer service.

Times have indeed shifted and retailers had to cut back to basics. Interesting that basics included customer service, isn’t it? This means that, in many cases, retailers had once dropped out the fundamental action of servicing their customers in better, more competitive ways.

The days when retailers could just sit back and watch customers come in because of location or brands or nice merchandise are over. Now retailers need to get on the ball and drive customers in with offers or gimmicks and keep them coming back because of something exceptional.

That something exceptional falls into customer service.

I once came across “the Japanese way” of customer service, which is giving customer-service representatives time for long conversations with targeted customers and tuning into the customer needs.  Read more...