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Posts Tagged ‘Branding’

New Lexar Shoot-n-Sync Wi-Fi Memory Card Gives Consumers Exciting Wireless Option for Uploading and Sharing Digital Photos
2GB SD-Compatible Memory Card Enables Users to Wirelessly Send Photos to Their Computers, Social Networking and Photo-Sharing Websites

Lexar Media, a leading global provider of memory productsfor digital media, is giving digital photo enthusiasts theopportunity to “cut the cord” with the introduction of its Shoot-n-Sync(TM) Wi-Fi(R) memory card — a convenient wireless solution for uploading digital photos to computers as well as sharing them via social networking and photo-sharing websites. The 2GB memory card, compatible with SD-compatible digital cameras, reliably records and stores digital photos in a camera just like a standard memory card, but adds the time-saving convenience and simplicity of wireless uploading from camera to computer — and directly to the Internet.

Easy, No-Hassle Photo Uploading
With its advanced Wi-Fi connectivity, the Lexar Shoot-n-Sync Wi-Fi memory card is a great product for a wide range of photographers from bloggers, web surfers, and social-networkers to busy parents, traveling executives, and students. The Lexar Shoot-n-Sync Wi-Fi memory card provides a simple and convenient solution for managing all their digital photos. Instead of removing the memory card from a camera, transferring it to a reader, connecting the reader, and then dragging each individual photo onto the computer, the Lexar Shoot-n-Sync Wi-Fi memory card offers users a much simpler solution.  Read more...

Distinctive product design, colours and logos have been used to help brand recognition for a long time. Now some companies are trying to appeal to our hearing as a stimulator and brand identifier. How are they succeeding?

Audiovisual media, particularly films and TV series, are an enormously important vehicle for manufacturers to gain widespread brand recognition.

Visual branding predominates

Visible brand cues abound. We all know how car makers are competing to place their products in films, how film heroes glance at their watches with the manufacturer’s logo clearly visible, how drinks are served from bottles with the labels in plain sight.

Yet, some studies suggest that sound is between 75 and 90% more important than pictures or words. Because sound links directly to both the rational and emotional sides of our brain, many high-visibility brands have tried to capitalise on this finding. So far, their success has been varying.

Audio branding must combine technology and marketing

Product-related sound effects, jingles and audio signatures have been around for a while, but being an attempt to artificially connect a certain sound with the brand, they do not represent a genuine brand sound. That is why I’m leaving them outside of the scope of this article.

What I’m talking about is sound that comes from the product itself or its use.  Read more...