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Posts Tagged ‘Brand’

Brand Enhancement by Electronics in Packaging 2010-2020

Reducing costs by 99%
Electronics is already used in packaging from winking rum bottles and talking pizza boxes to aerosols that emit electrically charged insecticide that chases the bug. We even have medication that records how much is taken and when and prompts the user. Reprogrammable phone decoration has arrived. But that is just a warm up. The key enabling technology – printed electronics – is about to reduce costs by 99%. Consequently, many leading brand owners have recently put multidisciplinary teams onto the adoption of the new paper thin electronics on their high volume packaging. It will provide a host of consumer benefits and make competition look very tired indeed. This is mainly about modern merchandising – progressing way beyond static print – and dramatically better consumer propositions. ( http://www.bharatbook.com/Market-Research-Reports/Brand-Enhancement-by-Electronics-in-Packaging.html )

Electronic packaging addresses the need for brands to reconnect with the customer or face oblivion from copying. That even applies to retailer own brands – biter bit. It addresses the greying of the population consequent need for disposable medical testers and drug delivery devices. Electronic packaging addresses the fact that one third of us have difficulty reading ever smaller instructions. Premium pricing will arise from greatly enhanced products, thanks to packaging that leverages the function of the product and is reusable as an electronic product itself. Then there are valuable electronic tearoffs as rewards and packaging that interacts with mobile phones. Startling technical advances will be brought to bear such as invisible electronics and stretchable electronics. Indeed, energy harvesting electronics will need no battery yet be affordable on mass produced disposable products. We shall even have the delight of scrolling instructions in a large font plus spoken instructions – all in a disposable label.  Read more...

Sphinx Adonis Events Pvt. Ltd. a premier corporate event management company in Pune, today announced the launch of its umbrella brand-‘Eventwala’ with an aim to cater to various sectors in event management. Sphinx Adonis launched the first-of-its kind theme based Retail Store and a specialized Event Management Academy. The Academy was inaugurated by Mr. Anant Sardeshmukh, Deputy Director, Mahratta Chamber of Commerce, Industries & Agriculture (MCCIA), in the presence of Mr. Vikram Waghray- Director Sphinx Adonis Events Pvt. Ltd.

For the first time, Event Management Services will be provided in a retail format. The exclusive ‘Eventwala Retail Store’ will be a one-stop-shop for all kinds of events and parties. Catering to a wide segment of consumers, the retail store offers theme-based packages starting from Rs.500 onwards. Eventwala will blend sales, rentals and service models to provide decorations, accessories, food and music as per the theme for the ease of the consumers. The hi-tech store will be equipped with an interactive kiosk that will lead the customer to view his theme party package and also make the payment for it. This unique party consultancy service will be provided by an innovative Automated Party Software Program (APSP).