Any seasoned network marketer will be able to tell you that the most important task in order to succeed in your network marketing business is prospecting.  A lot of prospecting is required in order to build your network marketing business successfully.  This means a lot of time and effort needs to be put into approaching potential prospects who may or may not be interested in your home based business opportunity.  You will need to know your prospects to build the trust and pitch your offer.  Depending on what the prospect is looking for, you will need to pitch your offer according to their needs.  This can be in terms of product or business opportunity.

The setback about this method of prospecting is that it is time consuming.  There are only so many hours you can spend on prospecting.  Remember that with only 24 hours in a day, you will need to divide your time between prospecting, meeting and servicing your customers, and training your new downlines.  Time is spent not only on commuting from one place to another, you are also limited to your geographical location.  Plus you become indispensable as you have to do everything yourself.  The moment you take a vacation, especially when your organisation is still small, your organisation will start to suffer because you are not around to take care of all the details.

To avoid this problem you can use an automated prospecting system.  This will allow you to generate leads automatically.  Once you set up your automated prospecting system, you can generate additional leads automatically without requiring you to be hands on.  This can be done through the use of the internet via online marketing.  There are certain basic tools for you to get started.  Once that is set up, the system will run like clockwork.

You will need to generate traffic to your site which should list your business opportunity for your target market.  Once visitors arrive at your site, you will need to capture their information.  This is where you will need to follow up with your prospects via a good autoresponder.

Once you set up your autoresponder, you will be able to keep in touch with your prospects through various campaigns.  The autoresponder acts like an automated email where you can drip information to your prospects, send out newsletters and broadcast messages.  Here it is important for you to build rapport and create trust with your prospects.  Once you do this well, your prospects will be more receptive to any business opportunity that you might have to share.

You can use banner advertisements to drive traffic to your site.  Youtube is another tool you can use.  Podcast is yet another tool that is still quite new in the market.  Pay per click advertisements are quite effective in generating quick traffic to your site.  You can control your budget as well as the amount of traffic.

Most important is to have an effective lead capturing page.  You do not want to waste all the time and effort in driving traffic to your site just to lose them because it is not effective enough.  When that is set up well, you will have an automated prospecting system that works 24 hours a day, 7 days a week, 365 days a year.

One of the greatest advantages of online MLM is the ability to automate your business easily. In traditional offline MLM, most of the tasks have to be done manually. These tasks include prospecting, lead generation, cold calling, giving presentation and following up with your prospect.

In this article, I will reveal how to automate our online MLM business by answering several questions.

Take note that you can apply what you have learned to any offline MLM as well. All you need to do is to apply what you are going to discover to your offline MLM business. Let’s begin.

How do I automate my MLM business?

Well, let’s begin with prospecting.

Traditionally, prospecting mean starting with your warm market (People you already know, eg. your family, friends etc.) This is not necessary the best way to get started.

Your warm market consists of non targeted prospects. Either they are skeptical with MLM or they are not interested in any business opportunities. Therefore, your chance of recruiting them is extremely low.

Perhaps, you will be able to recruit 1 to 2 people from 100 people that you approached. Furthermore, you have to call them up personally. This is definitely not automation.

Let’s look at online prospecting. First, we have to consider why people are using the internet. Don’t you agree that most people use the internet to look for information? For example, someone using the internet may be trying to find more information about how to become a professional speaker. Most likely, he will use the search engine like Google or Yahoo to conduct his research. He will type in terms like “how to become a professional speaker” or “can I become a professional speaker even if I have no experience”.

Let’s not forget that they will be people who want to earn more money as well. They will usually type in terms like “how to make more money”, “work from home MLM business opportunities” etc. These are the people that we want to target.

You may be wondering how we can find out what are the terms that people are searching for. This is easily done with keyword research tools. Just type in “Google External” or “Word Tracker” in Google, and you will be able to find two high quality keyword research tools. From there, you will have a rough estimate of how many people are searching for a particular keyword.

Once you know the keywords that people are searching for, you can easily position yourself in front of them using pay per click advertisement or articles. For example, if you are reading this article, there is possibility that you found this article by typing “work from home MLM business opportunity”. Of course this may not be the case as you may chance upon this article by other means or though other keywords.

However, the point here is, once I have set up my pay per click campaigns or written my articles, all I need to do is to wait for people to come. I don’t have to call them up one by one since I have already position myself in front of them.

Most of us choose to work from home mainly because we’d like to have the flexibility that goes with it. However, it’s possible to end up being overwhelmed with day to day tasks which end up stealing that “elusive quality time”. That’s why it is so important to automate all the tasks that qualify, as much as possible.

Creating ways to automate your home business can save valuable time or at the very least enable you to spend more time to build your business rather than constantly administering it. To automate your business you need to pinpoint the activities that take up the largest part of your time, and begin to find more efficient ways to complete them.

Managing your email or communication is an obvious place to start and possibly the easiest to deal with For automating emails, there are many excellent resources (see below) on the internet today that enable you to set up autoresponders to your email lists.

In fact you can have as many lists as you wish
and the software will manage it all for you. Some of the things that can be achieved using email automation software includes, auto deletions, subscribing and unsubscribing to your lists and much more.

If your home internet business offers a customer service via phone service then you can become more efficient by offering clear options when your customers call. Those that can be answered without you physically picking up the phone should be clearly stated.

Another good idea is to have a comprehensive FAQ on you help pages. This can significantly reduce
the number of calls. Being in a situation where you have to tell people the same thing many times can become overwhelming, so it’s worthwile lessening your workload by implementing these small changes.

Offering credit card processing on your website is also very important, if you want to cut down on phone calls or trips to the bank to deposit your checks. There are many good merchants account out there these days and for a small monthly fee, you will buy peace and more time.

If you sell digital goods, such as ebooks, then it’s even easier as there are many digital download providers who direct your customer to the necessary download link once they’ve paid for your product. The obvious one is Clickbank. Payloadz also offer a similar service.

In short, automating repetitive tasks in your home internet business can help you focus on promoting your business and enables you to have more time to yourself and family.

The ideal strategy is to combine the actions with the automation. So every time you do some work at home internet business promotion, do it in a way that it works residuallly: once done and it works automatically during a long period of time. Can you believe this?

The automation is a core system to run customer relations and it is quite easy to organize in the work at home internet business, which has so advanced softwares in use. If you think the basic idea of collecting leads and sending messages to the people in your optin list, the advanced autoresponder with the prewritten ezines saves tons of your time and nerves. It can be scheduled to work during a time of a couple of years.

The segmentation of your work at home internet business needs a segmentation to be more targeted and effective. The segmentation can be also automated, so the autoresponder will send the precise messages to each segment as planned.

The automation of your work at home internet business needs a quality autoresponder. This is a must, because the automation is mostly run by the automation and that requires enough features from the autoresponder.

Despite of the spam warnings it is possible to avoid the spamming accuses by using the so called optin email lists, which means that after the subscriber has subscribed, the email will be sent to him and by clicking the link there he confirms the subscription. Now the upcoming emails are accepted by the receiver.

Your work at home internet business automation service also makes it possible for you to control the frequency of your emails and the number of times you can contact a receiver over a given period of time. A list management function allows you to segment the people on the optin list and to send them customized messages.

To be able to segment people on your optin list, you can send them first a message, which makes the receiver to fill in his consumer profile. This process is also 100 % automated, because all people on the optin list must fill in the same form, which will direct them to the right list or segment.

Now your work at home internet business software knows what messages and how often it will send to each of these segments. This means that because this very time consuming part of your work at home internet business marketing is totally automated, you as a webmaster can concentrate in the conversion business, i.e. to convert the prospects into customers and customers into repeated customers. This is important, because the more personal your contacts are, the more profitable and long term they are. And this process takes a lot of time.

The extra time, which you can get by the help of the automation you can also use to upgrade your work at home internet business website, so that it will fulfil the needs of the customers better. It takes also time to find out, what your customers really want and to change your business accordingly.

By the automation of your work at home internet business your business becomes more system oriented and not so much owner oriented. This is very important, because it releases you from running the business into developing your business. And, this is important, the creativity needs a relaxed mind and the automated business allowes you to have breaks and holidays.

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– Best Regards

Firas K. Mazloum Smarthome Guru Digitcom – Smart home High Definition Living

Dubai – UAE