September 27th, 2009 
admin
Your online or bricks and mortar electronics outlet may already be using an email marketing program to promote its products and keep in subscriber with current customers. But, how can you maximize the potential of this tool to create greater sales growth on a more consistent basis? One way to enhance your use of email marketing program is through expanding your subscriber list. Growing your subscriber list through promotions and contests can increase your potential for sales. I’m sure I don’t have to tell you why that’s where you want to be.
One effectual way to amplify your subscriber list with an email marketing program is to have contests, online or in your store. This form of promotion will act as an incentive for your customers to sign up to your mailing list. Your online store can place a sign-up box on its website, asking visitors to sign up to receive promotional offers. You can offer a free TV, computer, gaming system, or entertainment center. Give away whatever you can, depending on your budget. Just make sure the prize is relevant to your target audience, to ensure higher numbers are signing up.
Another way for an online store to increase sign-ups is through a “forward to friends” contest. This can be done from your website or from the emails that you send to your existing subscriber list from your email marketing program. The contest winners are those that sign up the most “friends” or “forward” the most emails. The better email marketing program solutions will offer you the option to automatically add a ‘Forward to a Friend’ link at the bottom of your emails. The very best email marketing program will even track which of your subscribers clicked on that link and forwarded your email contest to their friends.
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